Hi. How are you? I’m Brent
…and for as long as I can remember, I’ve loved to make things look better.
As a kid, I was fascinated by Darren on “Bewitched”. I wanted to be like him and come up with creative ways to sell stuff. I won drawing contests, volunteered with the school annual and newspaper then studied graphic design at my local community college.
Since everyone wanted to hire Art Directors with experience and nobody wanted to provide that elusive, entry level position, I volunteered to work at the shop I admired the most — BBDO Vancouver. After pestering my way in the door, they landed some new accounts and I was hired (for pay). The seasoned creatives there coached me along, and by the time I left in 1989, I had been promoted to full Art Director status and was working on the agency’s top accounts.
With a portfolio of tv commercials, ads and design work tucked in my backpack, I travelled the world for the next 2 years, settling for a time in Melbourne Australia. I found work in a small agency there that specialized in B2B advertising and had a few national accounts. I worked long hours, lived large and saw Australia’s coastline and magnificent outback. Returning to Canada, I worked at DDB, (Palmer Jarvis), freelanced with Grey, Y&R and Now Communications and eventually, ran my own practice, Indivisual Design Inc.
In 2007, I took a position working in-house with Nature’s Path Foods. I worked on nearly everything possible. I wrote copy, edited videos, designed packaging, in-store promotions, swag, created print ads, built brands and helped create our online presence with a barrage of social posts, contests and other content. It was a great experience but in 2015 I felt it was time to move on.
That summer I married my lovely wife, Caroline and in the fall, started Flink Creative. With Flink Creative, I’m trying to go deeper with clients. And solve problems at a deeper level too. Rather than simply delivering on single executions of brochures, one-off ads and print pieces, I’m bringing greater value through positioning, brand development and longer term engagements.
I’ve also taken on a few Art Department gigs in film and television with IATSE, studied User Experience Design (UX) with Brainstation, and am working at honing my skills in web design and e-commerce.
Currently, I’m in search of marketers and companies that are open to innovation and realize the value of standing out. I’m eager to take on bigger challenges, explore new ideas and do work that people talk about.
I’m open to contract work and both short and long term in-house positions with the right companies. Got an opportunity?
Human Resources people need them. So here’s mine. (download here)
I think finding talent by reading resumes is like trying to pick an Oscar winner by reading the 3 sentence synopsis of a movie. — But perhaps HR folks have special powers in that regard.
My resume shows where I’ve parked my butt over the years, but not my dedication to getting things right, or the ways I’ve built others up around me. It doesn’t show who I am. It just shows where I’ve been and a few of the things I’ve done.
I’d welcome a chance to talk with you.
#25 20307 53 Avenue
Langley, BC, V3A 6S8
Social Media Content
User Experience Design Certificate
Various Design and web courses
Inbound Marketing Certificate
Dale Carnegie Training
Executive Leadership Course
Kwantlen University College
Graphics & Visual Design Diploma
I’m an inquisitive, passionate and detail-oriented graphic designer with a proven track record in brand-building, packaging and advertising creative.
I thrive in team settings and have the ability to teach and inspire others. A creative thinker and top performer who loves new challenges, I’m eager to help forward-thinking companies develop strategies and messaging that build awareness and growth.
Flink Creative: Principal / Graphic Designer
2015 -Date Langley, BC
- Brand Launch: Redesigned brand and packaging to help Innofoods secure orders with Costco Canada, USA and Australia
- Advertising & Branding: Created new branding and ad campaign for CityUniversity of Seattle (Canada). Enrollment is now up substantially with wait lists for programs in all Canadian campuses.
- Packaging Design: CD Design for folk artist Keith Kitchen wins 2018 GMA Canada “CD / DVD Artwork Design of the Year”
Nature’s Path Foods: Senior Designer / Copywriter
2007 – 2015 Richmond, BC
- Content Creation: Created social media content for all brands and channels, growing their social media presence to eclipse industry leaders, Kellogg’s and Post
- Advertising: Developed print and online advertising for B2B and B2C channels for all brands helping Nature’s Path achieve more than 700% growth in 7 years
- Packaging Design: Developed brand guidelines and work flows to ensure consistency across over 100 product SKUs
Focus on the Family: Interim Creative Director
2006 – Langley, BC
- Leadership: Mentored and developed creative staff of 10
- Web Development: Successful launch of Focus on the Family website
- Art Direction: Overhaul of monthly Focus on the Family Magazine
Indivisual Design: Principal / Graphic Designer
1990 – 2009 Vancouver, BC
- Brand Launch: Branding and packaging for Beaver Buzz Energy Drink saw them achieve nationwide distribution in 6 months
- Advertising Creative: Created award-winning TV campaign for the BC Ministry of Health that helped reduce healthcare costs province-wide
- Creative Direction: Worked with management team and franchisees to create national End of The Roll Flooring TV and print ad campaign
- Packaging Design: CD Design for folk artist Carolyn Arends wins 2006 GMA Canada “CD / DVD Artwork Design of the Year”
DDB Canada / Palmer Jarvis: Art Director,
1991 – 1992 Vancouver, BC
Gough & Company: Art Director,
1990 – Melbourne Australia
BBDO Canada / Baker Lovick: Art Director,
1986 – 1989 Vancouver, BC
“BUT HOW DOES HE THINK?” YOU ASK.
Fair question. Allow me to share a few case studies that show my approach to problem-solving.
Design for its own sake is nice, but my clients need design that raises awareness, helps customers like them more and ultimately, sell their stuff.
I begin with research.
As much research as time and budget will allow. For clients with limited budgets the research is usually informal. But it helps nonetheless. Good information is key to customer empathy, creative strategy and the development of suitable solutions.
I never stop learning. — New technologies, new industries, new products and new types of work. I never imagined a few years back that I’d be designing for Nickelodeon, working on iPhone apps, race car graphics or branding TV shows but my skills are infinitely transferable.
If you’d like a downloadable portfolio booklet, it’s here.
PAST CLIENTS HAVE INCLUDED*
* Some projects were done while employed or contracted by other design firms and advertising agencies
A&W Foods & Beverages
Air Combat Experience
AM1040 Kicks Radio
BC Housing Corporation
BC Lottery Corporation
BC Ministry Of Health
BC Tel (Telus)
Beaver Buzz Energy Drink
Bicycle Trade Assoc. of Canada
Cantel (Rogers Mobility)
City University of Seattle
CGAs Of BC
CMAs of BC
Delta Credit Union (Envision)
Dr Harvey Strecker
End Of The Roll Carpets
Focus on the Family
Franklin Tool Company
Hallmark Channel (TV)
Heart & Stroke BC
Hot Shop Communications
Maddocks Systems Inc.
Momiji Garden (PNE)
Moreland & Associates
Myron Balagno Advertising
Nature’s Path Foods
Next Great Chef
Pacific Blue Cross
Phil Roberts & Associates
Que Pasa Mexican Foods
Quilchena Golf & Country Club
Symbols Learning Centers
Telus (BC Tel Co)
Tourism British Columbia
VanCity Credit Union
Western Forest Products
Wind & Tide Preschools
Young & Rubicam
We were struggling with some very complex branding issues and Brent delivered for us big time. He took the time, asked the right questions and developed a campaign that is us.
Vice-President, City University of Canada
..he touched on nearly every graphics project here, including packaging, sales collateral, trade shows, print ads, social media and corporate video. Brent brings a wealth of expertise
CEO, Nature’s Path Foods
Brent was able to quickly develop a first class identity for our company… thus, we have received many, many compliments about our catalogue from all over the world.
President, Carica Tool Company
Brent did a brilliant job of helping us develop a brand identity that would helps us position ourselves in the organization as a leading edge, creative and professional department. Highly recommended!
Human Resources Manager, Pacific Blue Cross
…a prolific idea generator and fun to work with. Brent quickly understood what we needed and generated an variety of excellent concepts. We had a hard time choosing just one…
External Communications, Fortis BC
Brent is always pushing both creative and strategy to make the idea better. He writes headlines, makes great advertising and is a fine designer too!
Creative Director, Hot Shop Communications
STILL WITH ME?
Good. I know I’ve dumped a lot on this page. If you’ve made it this far, you obviously have more than a passing curiosity. You’re wondering if I’d be a fit with your team, able to learn your processes and up to the challenge of your fast-paced marketing team. Let’s get to know each other a bit better and see.
Give me a call at 604.720.1778. Or email brent (at) flink.ca